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In the Press
September 1, 2020
The Massachusetts Office of Travel and Tourism has launched the My Local MA campaign. The initial campaign launch includes digital billboards, social media, and website ads, with radio ads starting soon, and TV following later in the fall.
This statewide campaign encourages consumers to support their local economies by spending their money at Massachusetts businesses and attractions, safely – in person, online, and using curbside pickup or takeout. The goal is to make the case that when we all buy local, we’re doing our part to preserve the Massachusetts we know and love. It’s about enjoying what you love about our state while taking responsibility: for your quality of life, for your family, for your neighbors. We are also emphasizing the need to shop, dine, and travel safely, which includes “masking up” when patrons visit your local businesses.
The campaign will run through the end of the year across social media, digital ads, digital billboards, TV, radio, and print. We also have a campaign website – FindMyLocalMA.com – where consumers and members of the business community are invited to learn more about the mission and access downloadable badges and resources.
Here’s how you can get involved:
1. Hang the flyer in the toolkit in your business
2. Use the logo on social media and on your websites. You can also download other My Local badges on our website FindMyLocalMA.com
3. Use the #mylocalma (and #maskupma) hashtags in their social media posts
Thank you for your partnership and support of this important effort for the Commonwealth!